Introduction

Design impactful digital solutions that enhance experiences and drive business growth.

Driven by my technical background and passion for emerging technologies, user experience, and marketing, I empower the full potential of digital innovation.

Experiences

From development to digital transformation.

Professional milestones built on passion and purpose.

Hublot (LVMH)

Project Manager & Business Analyst

Hublot (LVMH) · Sept 2022 - Present

  • Leading FUSION development, Hublot's clienteling app development as Tech Product Owner, in collaboration with LVMH & external provider
  • Collaborate with stakeholders to gather requirements and align on business objectives
  • Coordinate cross-functional teams & and follow agile principles to improve the delivery quality
  • Review, define & optimize processes and user experiences
  • Design and implement innovative digital strategies, big interest in UX/UI aspects
Merkle DACH

Digital Project Manager

Merkle DACH · Feb 2017 - Aug 2022

  • Managed projects for luxury brands including Hublot, Zenith Watches, and Vacheron-Constantin
  • Led workshops to identify client needs and requirements
  • Coordinated deliverables and ensured quality reviews
Education

Continuous Learning

Always curious, always evolving.

with EHL

Introduction to Hospitality Management in the 21st Century

with EHL · February 2025

with IMD

Digital Transformation in Practice

with IMD · December 2024

with W3Cx

WAI0.1x: Introduction to Web Accessibility

with W3Cx · September 2024

Journal

Thoughts and insights

Sharing learnings and discoveries from the world of development and beyond.

Abstract illustration symbolizing a Product Owner balancing vision and user expectations, with a figure against a vibrant orange, red, and blue background representing the complexity of product management. Generated by AI

The Product Owner's difficult equation: Balancing vision, expectations and frustrations

August 31, 2025

Being a Product Owner means juggling user expectations, carrying a clear vision, and facing misunderstandings. Here's why the role is as challenging as it is rewarding.

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