Beloved. A Side Project Born from a Dinner Gone Wrong
March 8, 2026How a dinner mishap inspired Beloved, a private on-device iOS app to remember what matters about the people I care about.
Design impactful digital solutions that enhance experiences and drive business growth.
Driven by my technical background and passion for emerging technologies, user experience, and marketing, I empower the full potential of digital innovation.
From development to digital transformation.
Professional milestones built on passion and purpose.
Project Manager & Business Analyst
Hublot (LVMH) · Sept 2022 - Present
- Participate in omnichannel and cross-department projects to improve operational efficiency and customer experience
- Lead FUSION development, Hublot's clienteling app, as Tech Product Owner in collaboration with LVMH teams and external partners
- Supported the Hublot Certified Pre-Owned program implementation but also B2B activities, by improving the digitalization of order management processes
- Collaborate with stakeholders to gather requirements and align on business objectives
- Coordinate cross-functional teams following Agile principles to enhance delivery quality
- Review, define, and optimize processes and user journeys
- Design and support digital strategies, with a strong focus on UX/UI and user experience
Digital Project Manager
Merkle DACH · Feb 2017 - Aug 2022
- Managed projects for luxury brands including Hublot, Zenith watches, and Vacheron Constantin
- Led workshops to identify client needs and requirements
- Coordinated deliverables and ensured quality reviews
Continuous Learning
Always curious, always evolving.
Thoughts and insights
Sharing learnings and discoveries from the world of development and beyond.
